The New York Edit

A curated collection of pieces worn on my New York solo trip, that were inspired by the vibe of NY street style.

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A Story of Nostalgia

The Autumn/Winter Collection

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The Current Faves

What you're loving right now.

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The Serotonin Collection

A DREAMY Beau Tie x Kate Gwilliam Collab packed full of colourful sparkly goodness.

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What cult members say

  • ✩ ✩ ✩ ✩ ✩

    Cheers for being the best scrunchie maker the world needed.

  • ✩ ✩ ✩ ✩ ✩

    My fiance just said to me "you're becoming obsessed with scrunchies!" Mission complete

  • ✩ ✩ ✩ ✩ ✩

    Your scrunchies & headbands are MAGIC

  • ✩ ✩ ✩ ✩ ✩

    This is gonna be my headband that gives me a boost whenever I need it. Id I’vehad a bad day so I put on my scrunchie to remind me that I'm a QUEEN.

  • ✩ ✩ ✩ ✩ ✩

    I need to tell you how POWERFUL wearing your headbands makes me feel, I am like a leopard print Frida kahlo and my back stands up a little straighter.

  • ✩ ✩ ✩ ✩ ✩

    I wore my head band to my nephews birthday party today and lemme tell you it was a HEAD TURNER. my sis was eyeing it up so I may have to treat her to one.

Welcome to your hair bow era...

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Get to know me and my brand...

I’m Emma, the maker and creator of my feel good brand BEAU TIE, and of course Scrunchie Cult leader since 2020

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